Vaartha is the first Telugu daily in Telangana and Andhra Pradesh to have facilitated Information Technology in publishing all the news that broke at as late as 4 a.m. Vaartha was an extremely popular newspaper at the beginning of its launch due to its crisp articles and latest coverage of news. It competed with the likes of Eenadu and Udayam and many people across the state started switching to Vaartha.